Mediterranean Fashion Prize 2016

25 May 2016 | No comment

Last week we went to Marseille for an appointment organized by the Mediterranean fashion house to meet current MFP laureates (Mediterranean Fashion Prize).

For those who do not know yet this prize, this is an award given by the Mediterranean fashion house to reward and support young fashion designers coming from the Mediterranean region. Ten designers were selected to present their collection to fashion professionals. We paid a special attention to two designers from the region promoted by My Souk In The City: Sara Melki who came straight from Lebanon and Ghita Lasrouif who was representing Morocco. Two very different creative designers, who caught our eyes with their style and personality.

Sara Melki presents a collection designed with structured and geometric shapes. We love the mix of selected materials and the attention given to detail.

Ghitta Laskrouif meanwhile presents a different collection with a committed bias: she creates unique pieces handcrafted from recycled fabrics and offer them a second life! Her collection combine perfectly modernity with traditional footprint of moroccan know-how and craftsmanship.

During this stay in Marseille, we also had the chance to attend the inauguration of an incredible exhibition at the Mucem and Borely Castle, putting the designer, Yacine Aouadi, under the spotlights. The exhibition in the Mucem presents his first Couture collection, 13015, referring to his native department, and the neighborhood where he grew up in Marseille. A real artistic work that successfully combines fashion, with other artistic medias as video clips that helped inspire the realization of the collection.

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The atmosphere is striking and captivating : Yacine plays with different fabrics and the black color, to showcase silhouettes viewed in 360 degrees.

The exhibition at the Borely castle presents as well another part of the couture collection, but also an exhibition displaying all the inspirations of the designer, with items selected from the arhives, from labels such as Chanel or Azzedine Alaia, selected by Yacine Aouadi. All the items were mixed and styled were mixed and styled, as an editorial shooting to recreate modern silhouettes, with a mix of black and electric colors.