In Dubai last October we had an appointment with the beautiful Zena Presley that we discovered during Dubai Fashion Forward. It’s was a nice enough morning where we could chat on a cafe terrace. It was in a residential area next to the Greens where we found ourselves forgetting the hustle and bustle of this […]...
This week we wanted to devote an article to Paris, the city of lights. Paris shines through its culture and gastronomy. That is one reason we love it so much and are proud to call it home. Paris also celebrates fashion, and fashion loves to celebrate Paris. Thus, we asked some of our designers to […]...
We met with Oumaïma at the “Who’s next?” Salon in Paris where we were able to see her entire collection for the first time after catching our eye a few months earlier. She took the time to show us each piece and describe the spirit behind the line. In short, her collection takes us into […]...
Our designer of the month, Hussein Bazaza, is one to watch! Here is just a sampling of award he has garnered over the last several years: winner of the 2013 “Elle Style” award for the Middle East, “Best Upcoming Middle East Designer” from the Middle-East Fashion Awards. It is clear to see that this emerging […]...
It was at Dubai Fashion Forward where we discovered BEDOUIN and its designer Andraya Farrag. We were seduced immediately by the simplicity and richness of her creativity seen throughout her collections. We took the time to get acquainted with her over coffee at Eataly, a celebrated Italian cafe, in Dubai. We knew this would be […]...
Fashion Forward was held at the Madinat Jumeirah in Dubai from October 22 to 25. It attracted some very big names in the fashion industry from designers and journalists to bloggers and buyers. We followed the event with eager eyes and cannot wait to share some the highlights of the event with you The Starch […]...
Our meeting with Tatiana and Joanne, creators of the brand Vanina, took place during the Parisian design trade show, Tranoi. These childhood friends started their brand while at university, and it has grown into a perfectly balanced poetic spirit of their two aesthetics. Vanina was born 8 years ago with a commitment to being […]...
My Souk in The City is your guide to fashion, creation, and designers from Maghreb and the Middle East. Thus, it is clear that we need to discuss Reem Acra, one of the most celebrated designers from the region. A graduate of the Fashion Institute of Technology in New York and ESMOD in Paris, […]...
Meriem Midra is the designer of beachwear brand, Myriem. Launched in late 2013, Meriem aspires to become the leading designer for ready-to-wear fashion and beachwear made exclusively in Morocco. Each item is created using the ancestral knowledge of Moroccan artisans who handcraft each unique piece. Meriem finds inspiration in the souks of the century-old Medina […]...
One Thursday afternoon in Beirut we met with Nour Najem at Café Diem. This young designer impressed us with her confidence and determination as we took note of her creativity and talent. As a young girl, Nour was constantly drawn towards the fashion world. Therefore, it was no surprise that she chose to study at […]...