Every jewel has a story, and Cynthia Raffoul knows how to tell its tale in a way unlike anyone else. This was clear after meeting with her one night in trendy Beirut at her pretty boutique, Gemmayze. Needless to say, we were instantly transported into her poetic and dreamy universe. Cynthia is a Franco-Lebanese creator […]...
Doha and Nissreen are both designers hailing from the United Arab Emirates. They launched their brand Army of 1 after working in the fashion industries of Milan and Doha. We met them at Dubai Fashion Forward, and we cannot wait to tell you about! The chic sportswear designed by Doha and Nissreen always starts with […]...
The first meeting between My Souk In The City and the brand La Terre est Folle took place in Beirut last summer. It was during our visit to the Starch Foundation boutique in the Saifi Village where we discovered its whimsical designs. It is with great joy that were finally able to meet the designer, […]...
In Dubai last October we had an appointment with the beautiful Zena Presley that we discovered during Dubai Fashion Forward. It’s was a nice enough morning where we could chat on a cafe terrace. It was in a residential area next to the Greens where we found ourselves forgetting the hustle and bustle of this […]...
We met with Oumaïma at the “Who’s next?” Salon in Paris where we were able to see her entire collection for the first time after catching our eye a few months earlier. She took the time to show us each piece and describe the spirit behind the line. In short, her collection takes us into […]...
Our designer of the month, Hussein Bazaza, is one to watch! Here is just a sampling of award he has garnered over the last several years: winner of the 2013 “Elle Style” award for the Middle East, “Best Upcoming Middle East Designer” from the Middle-East Fashion Awards. It is clear to see that this emerging […]...
It was at Dubai Fashion Forward where we discovered BEDOUIN and its designer Andraya Farrag. We were seduced immediately by the simplicity and richness of her creativity seen throughout her collections. We took the time to get acquainted with her over coffee at Eataly, a celebrated Italian cafe, in Dubai. We knew this would be […]...
Our meeting with Tatiana and Joanne, creators of the brand Vanina, took place during the Parisian design trade show, Tranoi. These childhood friends started their brand while at university, and it has grown into a perfectly balanced poetic spirit of their two aesthetics. Vanina was born 8 years ago with a commitment to being […]...
One Thursday afternoon in Beirut we met with Nour Najem at Café Diem. This young designer impressed us with her confidence and determination as we took note of her creativity and talent. As a young girl, Nour was constantly drawn towards the fashion world. Therefore, it was no surprise that she chose to study at […]...
If we had to choose one word to sum up our meeting with Rani Zakhem, it would definitely have to be “magic.” We immediately felt like we were in a fairy tale when we visited his atelier in Beirut. We discovered row after row of beautiful dresses. Each one was made from breathtaking materials and […]...
